Innocence

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Brand Introduction

Brand History

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2013
Changed company name to Innocence Co., Ltd.
2013
Established Innocence China, a local corporation in China.
2009
Released 'MERDIEM', Korea’s first stem cell brand.
2009
Released 'SANGHWANG SU', the fusion Korean traditional herbal brand.
2007
Changed company name to THE NADREE.
2005
Acquired environmental mark from KEITI.
2004
Acquired certification from Korea Food & Drug Administration for 100 Functional Cosmetics.
2003
Released world’s first functional whitening TwoWay Pact.
2003
Named in ‘100 Excellent Patented Products’ by Hangook Ilbo.
2002
Awarded ‘Customer Satisfaction Awards’ from Sports Chosun
2002
Awarded ‘Grand Prize on Customer Satisfaction Management System’ from KMA.
2001
Awarded ‘Industrial Peace Award’ from Gyeonggi-do Province.
2001
Hangook Ilbo and Daily Sports name ’Me:ll Cover Pact’ as the 'Hit Product of the Year'.
2001
Sports Chosun names 'Dean Clau' as the 'Hit Product of the Year'.
2001
Awarded ‘Eco Green Awards’ from Gyeonggi-do.
1999
'Royal Family Twoway Cake' named as ‘Korea Millennium Product' by the Ministry Commerce, Industry and Energy.
1999
Named ‘Hit Product of the Year’ by Segye Ilbo.
1999
Awarded the 'Korea Advertising Award'
1999
Technology partnership with Leonard Brand, France.
1999
Acquired ISO 9001 certificate.
1998
Acquired CGMP 1998.
1998
'Cyber 21 UV Twoway Cake' named the hit product for 2 consecutive years.
1997
Awarded the 'Korea Advertising Award'
1997
'Innocence UV Twoway Cake' named the hit product for 4 consecutive years.
1996
Named ‘Hit Proof the Year’ by KMA.
1996
Awarded ‘Best Product Award’ from Daily Sports.
1995
Innocence achieves selling million USD as a single brand.
1995
Hankook Cosmetics hosts Excellent Design Competition.
1994
‘Innocence UV Twoway Cake’ sells 1,000,000 pcs.
1994
Changed company name to NADRI.
1993
Technology partnership with Revlon USA.
1992
Co-hosted the 1st Korea Super Model Contest (with SBS).
1980
Technology partnership with Coti Japan.
1978
Established Hojung Chemicals Co., Ltd.

email: jj@thenadree.com

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